Property marketing
Marketing channels have increased exponentially in recent years and with them so have your options. We can provide the full marketing strategy for your property marketing requirements. Acting as your marketing manager, we can ensure the strategy is aligned to your objectives, relevant and accountable.
Why Engage?
It’s your investment, your biggest asset and now is the time to bring it to market. But how?
Every property is unique and therefore every property marketing strategy deserves a bespoke approach that considers both the property’s physical features and benefits, identifies a USP and the relevance to the target audience. We will work with you to ensure a strong and unique brand is developed, reflective of what you want to say to the market. We will look at the channels required to elevate your brand and get it in front of the people who need to see it.
If you’ve purchased a property with a legacy brand you may also have inherited a number of confusing issues to address, such as inconsistent use of logos, signage and wayfinding challenges. We can offer you a 'spring clean' to simplify the issues and enable you to move forward.
What impact will I see?
All too often developers build a brand precisely for development purposes. There is no consideration given to the longevity or development once it is occupied. Our brand development will consider the bigger picture and enable you to switch from development site to occupied and thus continue the journey with your occupiers.
A full strategy will span beyond brand creation and the all-important brochure and may encompass digital, social media, video and PR activity to get you the attention you need.
Lakeside North Harbour
Strategic repositioning
Proven track record
We act as your marketing manager – bridging the gap between you as the landlord and creative agents (e.g. web developers and advertising agencies) and retain accountability to you seeking to obtain best value and unique solutions at all times.
We seek to constantly find new ideas that can help you achieve your objectives whilst utilising our previous experience to ensure success. We have inherited many complex brands that have required low budget yet effective 'fixes' to make them fit for purpose.
