2022 FORECAST
Liverpool
- Liverpool’s economy is forecast to grow by nearly 6% during 2022, compared to a pre-Covid average of just 0.6%, strengthened by an improving employment picture
- 2021 was a challenging year for the city; optimism in the city is driven by the large scale regeneration and new organisations and businesses committing to the city – The Pandemic Institute and Royal College of Physicians being key examples
- Lack of speculative office development over the last decade has resulted in relatively low vacancy but also stymied good quality supply. Any pre-letting will likely set new rental tones for the city.
- The city’s leisure offering continues to go from strength to strength, with a number of high-profile schemes including the former Lewis’s and Debenhams earmarked for leisure usage
- Industrial demand will continue to be robust and continue to evolve, bolstered by the Freeport status
- The city saw house price growth in 2021 stronger than any other major city. Strong growth will continue in 2022.
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Economy
Offices
Retail
Industrial
Residential
Economy
2022 is forecast to see GVA growth of nearly 6% during 2022, compared to a pre-Covid average of just 0.6%. This will be driven by the rebound in the accommodation and food sector – which is forecast to grow by 28.9%, arts and entertainment and education – which are forecast to grow by 15.9% and 9.5% respectively. This parallels nicely with the city’s strengths of tourism, the universities and of course its football teams.
The outlook for employment in the city is positive, with 6,000 jobs expected to be added during the course of the year – bringing the number in employment to 286,000 – a record for the city. Over 1,800 of these roles are forecast to be office-type jobs, and accommodation and food services is predicted to see around 1,000 new posts created.
The city may be coming off the back of a challenging year – after the city council scandal and the decision to strip the city of its UNESCO heritage label - but Liverpool ended the year on a positive note, with the launch of the Pandemic Institute and hosting the final G7 summit of the UK’s presidency, not to mention the announcement of £22m government funding for Liverpool’s waterfront.
For many, the UNESCO heritage status merely cast a shadow over regeneration and presented too many restrictions for a developing City. Much of the positivity in the city is centred around the work going on in the Knowledge Quarter, building on Liverpool’s global leading strengths in health and life sciences, but the new Everton stadium in the North Docks will reinvigorate that part of the city, helping to accelerate delivery of Liverpool Waters. In addition, Upper Central, the new Littlewoods TV and film hub, as well as government funding of the transport and road infrastructure, will all bring significant investment into the city.
LIVERPOOL DASHBOARD – ECONOMY
Offices
While still relatively muted, occupier demand in Liverpool improved during the second half of 2021 to its strongest since the onset of the pandemic There continues to be robust demand at the smaller end of the market (sub 5,000 sq ft), which makes up the majority of activity in the city; although there is increasing demand for flexi and fitted space as occupiers look to try and avoid capital expenditure. There were a handful of 10,000 sq ft plus deals throughout 2021 with the public sector, in the form of the Department for Work and Pensions, being a headline deal. Occupier demand is as strong as it was pre-pandemic – with a number of notable occupiers such as DWP, Royal Liverpool Hospital and Firesprite all looking to commit to space.
There is a significant amount of high-profile demand from quasi-office occupiers, set to capitalise on The Pandemic Institute committed to the city during 2021, while the Royal College of Physicians moved into The Spine during the year. Further office and lab space at Paddington Village is earmarked, with HEMISPHERE, the first net zero carbon office building in the city set to commence on site in Summer 2022. The building will feature 116,000 sq ft of grade A office space for health, education, science and tech occupiers The Hill.
Pre-letting activity would likely be required to facilitate new development in the city either at Princes Dock or Pall Mall which would be the first new buildings in the city centre since 2011. Elsewhere, Kinrise are looking to redevelop the 210,000 sq ft Martin’s Bank for office use, although this is unlikely to be completed until 2024. Otherwise, refurbishments will provide the quality stock sought by occupiers.
The lack of construction activity in Liverpool over the past ten years is reflected in the vacancy rate, which remains at an historically low level. Although the current rate of 4.9% has increased from a cyclical low of 3.7%, it compares favourably to a high of 18% in 2014. A lack of good quality supply in the market will put upward pressure on rents, with any pre-letting activity likely to set a new rental tone for the city.
LIVERPOOL DASHBOARD – OFFICES
Retail, Hotels and Leisure
Within the city, there is little fear that the decision by UNESCO to remove the city as a world heritage site will adversely affect the city’s reputation as a place for tourism. The city and nearby Chester are perceived as excellent shopping destinations, with Liverpool One proving to be robust during the course of the pandemic; The purchase of Cheshire Oaks by LaSalle IM from Nuveen highlights the strength of the investment market for good quality assets.
Despite its excellent offer, the city’s retail offering is much larger than other comparable cities, and vacancy is upwards of 15% across the city centre. Although Zone A and average rents have seen falls during the course of the year – with a number of lease expiries in Liverpool One affecting values, we expect average rents to stabilise in the city during the course of 2022. New store openings in Liverpool include a Decathlon town centre offer, with Frasers taking the former Tesco for a seven storey Flannels.
We will continue to see significant repurposing of retail space with Knowsley and Sefton both in the process of repurposing much of their shopping centre offer. In the city, Liverpool Media Academy have acquired 50,000 sq ft of what was previously first floor retail space. The former Debenhams is likely, at the time of writing, to be repositioned to a leisure offering, while the old Lewis’s building is also being looked at as the potential home of an exciting new leisure concept. The leisure sector in the city is becoming more diverse, with the Cains Brewery and the Baltic Triangle the focus of activity. Box Park are rumoured to be looking at the city.
Liverpool is due to see as much as six hotel openings during the course of the year including a 221 bed Novotel in the Knowledge Quarter; a 189 bedroom independent boutique hotel; a 132 Hotel Indigo and a 125 room Holiday Inn Express. While this will further upgrade the hotel offer in the city, there remains concerns about over supply and it is likely that room rates will suffer in the short term. Nonetheless, the significant regeneration occurring across the city, as well as the return of international visitors, will drive additional hotel demand moving forward.
LIVERPOOL DASHBOARD – RETAIL
Industrial
The Transport and Storage sector is expected to see output growth of c.9.0%, which is its highest growth for over 20 years. The strength in the sector is driving Liverpool’s industrial market which has experienced significant reduction in available stock whilst demand has soared, leading to rises in rents and land values. The limited availability has left occupiers bidding against each other to secure space, with rents now in the region of £8 per sq ft. Take up in the city during 2021 was dominated by Amazon who occupied over 1 million sq ft of space. Surrounding areas, such as Skelmersdale, are seeing land values increase to record levels of £900,000 per acre. Approval was recently granted (following a call-in of the application) for a 2.2m sq ft scheme at Omega in St Helens.
Liverpool’s strategic location has made it a natural choice to become one of England’s freeport regions. Handling approximately 45% of the country's trade with North America, the freeport site, between Wirral Waters and Port Salford, will allow imports to enter the country with less stringent procedures and a reduction in payable tariffs. This will continue to drive new sources of occupier demand.
Demand in the area is coming from new sources. The Littlewoods Building, being redeveloped by Capital & Centric and let to Twickenham Studios alongside The Depot – a new film and tv studios opened at the back end of 2021 will create a hub for attracting further investment from the sector into the city.
LIVERPOOL DASHBOARD – INDUSTRIAL
Residential
Liverpool saw exceptionally strong house price growth in 2021, at 17.9% it was well ahead of the national average and the strongest of the major markets we have looked at in this set of forecasts. Liverpool’s housing market was outperforming the wider UK pre-pandemic albeit at much more moderate levels and the trend is something we expect to continue in 2022. This is partly driven by Liverpool’s relative position in the housing market compared to the wider country, particularly southern locations and this will help it to continue its strong performance next year. The city benefits from relatively good affordability, enabling buyers to put upward pressure on pricing without being too financially stretched. Ongoing regeneration projects help the city in improving its attractiveness and desirability for homeowners.
The outlook for Liverpool’s PBSA sector is not entirely straightforward. Despite the strong foundation of the city’s excellent higher education sector and ongoing investment in the Knowledge Quarter, investor sentiment has suffered as a result of some high-profile stalled schemes. There are concerns around development in marginal locations and there is likely to be more distress in 2022. Having said this, because of the positive underlying demand picture, quality assets and development opportunities should see strong investor interest.
Liverpool has seen a relatively large amount of Build to Rent activity and as regeneration continues, more development opportunities will be unlocked. We expect the north of the city, particularly around the new Everton stadium, to be active and attract investor attention. The sector will benefit from the city’s encouraging economic and employment outlook as well as its relatively young population. There are some concerns around supply but as with the PBSA market, well located opportunities should attract strong interest.
LIVERPOOL DASHBOARD – RESIDENTIAL